PROJECT OVERVIEW
K&R CLEANING INC BRANDING
K&R Cleaning, a leading provider of commercial cleaning services in the Bay Area with over 16 years of experience, sought to enhance their online presence and customer reach. The challenge was to develop a comprehensive digital strategy from scratch, including the creation of a brand identity, a user-friendly website, and optimized landing pages targeting key cities in Northern California.
Logo Creation
PICTOGRAM & PROTOTYPES
The objective was to develop a distinctive brand identity that reflects K&R Cleaning Inc.'s values of excellence and customer satisfaction. The process involved conducting market research to understand industry trends and competitors, creating a brand strategy that emphasizes trustworthiness and professionalism, and designing a logo that symbolizes cleanliness and reliability. A unique feature of the logo is the subliminal or hidden squeegee tool for cleaning incorporated into the letter "g" at the end of "cleaning," adding a clever visual element to the pictogram. The outcome was a cohesive brand identity that sets K&R Cleaning Inc. apart from competitors.
Web Design
UI/UX PROCESS
The objective was to create a visually appealing and functional website from scratch that aligns with the new brand identity. The process included developing wireframes and design mockups, incorporating brand colors, fonts, and imagery into the design, and ensuring the design was responsive and user-friendly. The outcome was a modern, visually appealing website that enhances user experience and effectively communicates the brand message.
Responsive Web Design
MOBILE RESPONSIVE DESIGN
Emphasis was placed on intuitive navigation and touch-friendly interactive elements to enhance usability on smaller screens. User testing was conducted to gather feedback on the mobile interface, allowing for refinements that improved functionality and user satisfaction. The result was a fully mobile experience that delivers a consistent and engaging interface across all devices, effectively communicating the brand's message and catering to the needs of mobile users.
